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2026 all-in-one CRM test Updated Oct 2026

We tested the top 5 marketing platforms. One replaced 9 tools.

GoHighLevel, HubSpot, ClickFunnels, Kartra and Keap — scored on features, real cost and how much software you can cancel. Here's the honest verdict, flaws included.

Start your 14-day free trial→ See the comparison

✓ Cancel anytime✓ Unlimited contacts✓ Unlimited users

The top 5 — final scores/10

GoHighLevel Our #1 pick

Best for: Agencies & all-in-one

9.4

HubSpot

Best for: Enterprise sales teams

8.6

ClickFunnels

Best for: Pure funnel builders

8.1

Kartra

Best for: Course creators

7.6

Keap

Best for: Small sales automation

7.4

Visit the winner: GoHighLevel →

platforms run through the same build

feature categories scored

$97

GoHighLevel's starting price / month

vendors who paid for placement

01 — Feature comparison

Every tool does email. Only one does everything.

Checked against each vendor's entry-level business plan. "Partial" means it's available only on a higher tier, via add-on, or in a limited form.

Feature

GoHighLevelWinner

HubSpot

ClickFunnels

Kartra

Keap

CRM & sales pipelines

✓

Partial

✓

Funnels & websites

✓

Partial

✓

Partial

Email marketing

✓

Two-way SMS

✓

Partial

—

Partial

✓

Booking calendars

✓

Partial

✓

Workflow automation

✓

Partial

✓

Review & reputation management

✓

—

Courses & memberships

✓

—

✓

—

White-label / resell as your SaaS

✓

—

Unlimited contacts & users

✓

—

Pricing model

Flat, from $97/mo

Per seat + hubs

Tiered by contacts

10 out of 10 categories covered — on the cheapest plan.

Try it free for 14 days→

02 — Stack cost calculator

What are you paying for right now?

Tick the tools in your current stack. Prices are typical entry-level monthly costs — yours may differ.

Your current stack$261/mo

GoHighLevel Starter$97/mo

You could save per year $1,968 That's $164/mo back in your pocket — and one login instead of 5.

Replace my stack — start free →

Excludes GoHighLevel usage fees (SMS, calls, email sends, AI), billed separately.

03 — The honest review

It's not perfect. It's still the best value by a mile.

We rebuilt the same small-business setup in every platform: a lead funnel, booking calendar, email + SMS follow-up, review requests and a pipeline. GoHighLevel was the only one that handled all of it without a single third-party integration.

9.4

Editor's scoreFeatures 10 · Value 9.8 · Ease 8.2 · Support 8.6

GoHighLevel dashboard screenshot

What we loved

✓Replaces your whole stack. CRM, funnels, email, SMS, calendars, reviews, courses and automations in one login.

✓Flat pricing. Unlimited contacts and users on every plan — your bill doesn’t punish growth.

✓Built for agencies. Sub-accounts per client, snapshots to clone setups, and full white-labeling.

✓SaaS mode. On Agency Pro you can resell the platform under your own brand and set your own prices.

✓Fast-moving product. New features ship constantly, including AI tools for chat and calls.

What could be better

–Learning curve. There’s a lot here. Expect a week or two before it feels natural.

–Usage fees on top. SMS, calls, email sends and AI are billed through a wallet, separate from the plan.

–Busy interface. Less polished than HubSpot; some menus are buried.

–Starter caps sub-accounts at 3. Agencies with more clients will need Unlimited.

Get it if you are

A marketing agency, a local service business, a coach or consultant juggling 4+ tools — or anyone who wants to resell software under their own brand.

Skip it if you

Only need a simple email newsletter, or run a large enterprise sales team that relies on deep custom reporting.

04 — Head to head

Where the others win — and why it doesn't matter much.

GoHighLevel vs HubSpot

HubSpot wins onPolish, enterprise reporting and a huge integration marketplace.

GoHighLevel wins onPrice. HubSpot charges per seat and per hub, so costs climb fast as you grow.

Verdict: GoHighLevel for SMBs & agencies

GoHighLevel vs ClickFunnels

ClickFunnels wins onA slightly slicker funnel editor and a big template community.

GoHighLevel wins onEverything after the funnel — SMS, calendars, reviews, a real CRM.

Verdict: GoHighLevel

GoHighLevel vs Kartra

Kartra wins onA tidy, beginner-friendly course and membership experience.

GoHighLevel wins onUnlimited contacts, two-way SMS, agency sub-accounts and white-labeling.

Verdict: GoHighLevel

GoHighLevel vs Keap

Keap wins onMature sales automation and invoicing for solo businesses.

GoHighLevel wins onFunnels, websites, courses and reputation tools included at a lower starting price.

Verdict: GoHighLevel

05 — Pricing

Three plans. Every one has unlimited contacts.

Pay yearly and get roughly two months free. Prices verified October 2026.

Starter

$97/month

or ~$81/mo billed yearly

One business, or an agency with up to 3 clients.

✓3 sub-accounts

✓Unlimited contacts & users

✓CRM, funnels, email, calendars

✓Reputation management

Start 14-day free trial

Unlimited Best value

$297/month

or ~$248/mo billed yearly

Growing agencies managing many clients.

✓Unlimited sub-accounts

✓Everything in Starter

✓API access

✓Branded desktop app

Start 14-day free trial

Agency Pro

$497/month

or ~$414/mo billed yearly

Agencies reselling the platform as their own SaaS.

✓Everything in Unlimited

✓SaaS mode & rebilling

✓Advanced API

✓Set your own client pricing

Start 14-day free trial

Questions people ask us

If you currently pay for two or more marketing tools, almost always yes. Use the calculator above — most small businesses we work with were spending $250+ a month on tools GoHighLevel replaces.

Stop paying for nine tools. Start with one.

Try GoHighLevel free for 14 days. If it doesn't replace at least half your stack, cancel before you're billed.

Claim your free trial →

Takes about 2 minutes · Cancel anytime